FreeShipping.org is the largest all free shipping resource on the internet. It has free shipping coupons to hundreds of online retailers.

So, why am I featuring this site here? Well, if you visited the site, you probably couldn’t tell, but FreeShipping.org is powered by WordPress!

It’s definitely interesting seeing WordPress being used as a CMS, but I wanted to know more about the choices made by the designer. So, I asked Luke Knowles, the owner and designer of FreeShipping.org, a few questions and he replied with the following:

I used Wordpress as my CMS because it allowed me to do everything I needed to do. Since I was very familiar with WordPress having used it on a few other websites I was able to get the website up quickly. From having the idea to launching site was 7 days. With the right plugins and Custom Fields you can do some pretty amazing things with WordPress.

Since FreeShipping.org is an affiliate shopping website, the most important thing about the design was that the site convert at a high rate. A website that looks good, but makes very little money would not be good. I studied some of the highest converting shopping sites like, ebags.com and shoebuy.com, to see what they were doing. I stumbled onto a few things that I think have made the site convert higher than it would have otherwise.

I put what I thought were the most interesting sentences from his answers in bold.